MGNREGA is Not a Freebie – It’s a Necessity for Stability

A recent news articles highlighted how farmers in Maharashtra blame government welfare schemes like MGNREGA for labor shortages and rising costs. However, labeling MGNREGA as a “freebie” is both misleading and dangerous. This scheme is not a handout but a structured employment program that provides a basic safety net for rural workers who would otherwise […]

Escaping the 21st Century Stress with Arishtam Wine

In the fast-paced, ever-demanding world of the 21st century, stress, worries, and uncertainty have become all too familiar companions. The pressure to succeed, meet expectations, and navigate through daily challenges can easily take a toll on both mental and physical health. However, in the midst of these demands, we all need a moment of reprieve—a […]

Alcohol and Fertility: A Toast to Connection and Creation

Let’s admit it—most men feel nervous around women they’re attracted to, and women often face the same challenge: expressing interest without coming across as overly eager. Alcohol’s reputation as a legendary social icebreaker stems from its uncanny ability to dissolve these barriers. Alcohol, when consumed responsibly, has been a silent partner in human connection for […]

Reviving India’s Brewing Heritage, One Batch at a Time

According to the Magnitude of Substance Use in India 2019 report (published by the Government of India), 11% of all alcohol consumed in India is homebrewed, a remarkable feat considering the market’s preference for commercialized drinks. The Alcohol Landscape in India Here’s a snapshot of the Indian alcohol market: Illicit vs. Homebrewed: A Stark Contrast […]

Alcohol Can Save Your Life

Alcohol is often viewed through a lens of caution, associated with overindulgence and its risks. But did you know that, in certain situations, alcohol can actually improve your chances of survival? While moderation and responsibility are key, science and history reveal surprising ways alcohol might just save your life. Research has shown that road accident […]

Indian Drinking Habits/Trends 2025

From a land of Whiskey Drinkers to Craft Beverages and Wines. Indian drinking habits have changed drastically. COVID has brought the drink to home. Bollywood has stopped villainizing women who drink, social media has promoted mixology. From Quantity to Quality. From Spirits to Fruit Wines. Here are the top few TRENDS. Indian Whiskey Drinking was […]

Difference Between Wine Beer Whiskey and Rum

India is unique that there is always a WINE Shop nearby but that shop will rarely stock Wine. Whiskey that we drink is often manufactured from Sugar Molasses (so it is Rum that has added colors and flavors). For those connoisseurs out there, we have prepared a simple table to help you demystify. 1. Wine […]

Sip, Savor, and Smile: 40 Reasons

Alcohol has long been cherished as a social lubricant, seamlessly elevating our experiences and emotions, no matter what mood we find ourselves in. Whether we are celebrating a joyous occasion, unwinding after a stressful day, or simply looking to connect with friends, a well-poured drink has the unique ability to enhance our emotional state and […]

Micro-Distillery License Policy of India

India has seen a surge in interest and innovation within the craft distilling industry, thanks in part to the relaxation of regulations surrounding microdistilleries. These small-scale operations have been granted licenses to produce artisanal spirits, contributing to the preservation of beverage culture, the growth of the local economy, and fostering creativity in the spirits landscape. […]